Meta’s initiative, We the Culture (WTC), is a social community dedicated to uplifting Black creators and championing Black culture across Meta’s platforms. Their mission was to engage Black young adults, showcasing Facebook as a space for authentic representation of Black culture. As apart of their content series ‘Get Into’, I was tapped as a director to present an up & coming influencer vegan chef and direct a spotlight video on his process and ideologies in this practice. As one of the highest viewed videos in the campaigns, this contributed to this campaign winning a Silver American Advertising Award.