Up Country

Client: Blacktag

Entertainment and streaming platform Blacktag tapped Laura Alston to direct the inaugural episode for their revamped travel series Black Atlas, one of the first of the brand’s original content to live on their streaming app, which released Oct. 2021.  Blacktag aims to build a platform in the mold of Youtube and Netflix, and produce content such as music, travel, licensed short films, and original videos made by creators that let viewers discover and learn about Black culture in different parts of the world. The key sentiment was this mini documentary was to present a subculture or cultural norm through a fly-on-the-wall approach. Laura achieves this by showing the tradition and culture of Caribbean island Grenada from a unique perspective, through kids adventures, traditional charcoal-making process and its carnival tradition of jab jab.

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