Meta’s initiative, We the Culture (WTC), is a vibrant social community dedicated to uplifting Black creators and championing Black culture across Meta’s platforms. To engage Black young adults and showcase authentic representation of Black culture, WTC partnered with Adolescent Content to expand their visual identity and produce original content.

As the appointed Creative Director, I led the creative direction for this partnership, overseeing the development of approximately 40 assets, including graphic design, videos, event activations, and print design, over six months. Additionally, I helped build the creative strategy to ensure that the content resonated with the target audience and aligned with WTC’s goals. My leadership successfully enhanced the community's visual identity and engagement.